It’s not news to most digital marketers that website traffic from mobile has been on the incline for a number of years now. As more and more generations make the switch from desktop to handheld, the ease, simplicity and reach of the internet becomes more accessible to all.
Perfecting mobile with your PPC consultant
Mobile now makes up the majority of incoming traffic to most websites, and with the sheer volume it brings, it also comes with – for less obvious reasons, fewer conversions. Due to the whimsical nature of mobile search, many look to research on mobile before returning on desktop to convert.
However, this is not always the case. Recent studies have shown the biggest conversion drop off on a website is from user distraction. Think of the last time you were browsing on your mobile, and a notification hasn’t popped up and distracted you. Yes, that is why most mobile web browsers are filled with half-completed jobs, half-empty baskets, uncompleted checkouts. And this is the greatest downfall and marketing woe of all that wonderful mobile traffic… the lack of conversion rate it brings. Conversion rate optimisation (CRO) is now where all digital marketers need to be looking. Get in touch today for Google Ads help.