What is a PPC Audit?

A PPC audit is a complete account check to determine the current health of your account. A Google Ads Audit is advised annually. This is to determine if any bad practices have been spread through the account, as well as highlighting ways to improve performance. Another reason for an annual PPC audit is to discover new Google updates and ways in which to improve your current setup and advertising off the back of these.

How to get a free PPC Audit

Google PPC audits are rife. They are scattered across the internet and come in different shapes and sizes. They range from paid-for audit checklists, to incomplete or dated PPC audits from circa 2012. 

The problem with using these free ppc audit’s online are two-fold.

1. Extra work. Nobody wants to add an extra free PPC audit to their workload.

Nobody wants more work, nevermind attempting to grade yourself. When working on your own free PPC audit, not only will it be harder to do, you’ll also struggle finding improvements. Having the same person checking the setup who implemented it to start with creates a raft of problems. Chances are you’ll miss the opportunities, the same as the first time around.

2. PPC Audit’s are quickly outdated.

It’s not news that Google routinely changes algorithms as well as update Google Ads abilities and limitations. A worthwhile Google PPC audit needs to be continually updated and incorporate all modern changes and best practises in real-time. This will maximise on the possible performance gains as well as stopping the Google Ads audit becoming a waste of time to do.

Why a PPSee PPC Audit?

Our PPSee audit is written in house by professional PPC consultants with years of practice. We have worked on accounts across the spectrum and have vast amounts of experience. Therefore when pooling our learnings together, we feel we’re able to concoct a coherent PPC checklist to measure and advise on all parts of a Google ads account setup.

Our audit is constantly updated based on Google developments, but currently stands at an 80 point checklist. It is split into 12 main sections, starting at a holistic look into the account, before delving into every nook and cranny, leaving no stone unturned: 

  1. Audit objective
  2. Account settings
  3. Tracking
  4. Campaign settings
  5. Budget & bidding
  6. Targeting
  7. Ad Groups
  8. Ads
  9. Keywords
  10. Quality score
  11. Ad Extensions
  12. Remarketing

Under each of these headers we have an in-depth checklist of points we go through and discover opportunities along the way.

How to get PPSee to check over your account?

We offer our 80 point PPC audit as a first port of call for any new client. We believe this is a great way to get to grips with an account before being able to highlight quick wins as well as longer-term improvements to better deliver results. 

Our completed audit is shared as both a raw spreadsheet as well as a presentation. The spreadsheet contains the full 80 point list alongside our comments on each point and a corresponding file/screenshot where necessary. It can be referred back to for months until we’ve managed to tick off every step and improvement. The presentation highlights the main points from the in-depth spreadsheet as well as helping to better explain the improvement suggestions. This file is also a great tool for sharing internally and showing the great work which has been done on your Google Ads account, and the exciting improvements to come off the back of our checks. 

Get in touch with us today and find out how we can help with your Google Ads account or perhaps just carry out an audit for you to know how you can self-improve.

Written in 2020 by PPC Experts at PPSee.co.uk

Categories: Pay Per Click